When it comes to search engine optimisation, one of the most enduring strategy and one that could provide the most long lasting effect if done right is content marketing. Although there are a lot of people who would like to stay away from article writing and submission in the mistaken belief that it could pull their ranking down, content marketing is actually a great way if building links. Of course, you have to keep in mind a few things should you decide to do this on your own, without the help of any SEO company.
First thing’s first. Just like what most SEO services Sydney provider would tell you, when writing an SEO article, your primary consideration should be your audience and not the search engine bots. This means that your article should be rich in content and should flow smoothly. Having said that, your first step when writing an article would be to create an outline. As clichéd as it may sound, having an outline, no matter how informal, would give you direction when coming up with an article. It would also help keep you from jumping from one topic to another.
Once you have an outline of what you would like to discuss, you need to list down the different key phrases and keywords that you would use. Of course, this means that you should have previously checked which keywords and key phrases would suit your business. There are a number of free keyword tool online so this should not be a problem. You just need to make sure that you target keywords that offer low competition but carry with them high monthly search volume.
When writing your article, you have to make sure that you write it in your own words. Avoid lifting from other content as this can cause your site to be penalized; plus, it does not speak well of your business if you are caught plagiarizing someone else’s work. Most SEO services Sydney companies would also recommend running your article through a spell checker as well as through an anti-plagiarism tool. While the former can help ensure that you do not have misspellings, the latter can help take care of your articles uniqueness. Remember, when it comes to SEO articles, you are after two things – uniqueness and quality. Having said that, you also need to make sure that you do not overuse your keywords. If possible, keep its use to no more than 2% of the total article.
If you are already satisfied with your article, submit it to any of the respected article directories online. Now, this is where an SEO company could go wrong. While some would suggest submitting one article to various directories, this may prove to be a futile action. In order to best maximize content marketing, what you can do is submit the articles to one article directory each. That way, each entry is unique. Make sure that you include no more than two links per article. Once you have the article URL, spread the word around by bookmarking it online and sharing it via various social networking platforms.
First thing’s first. Just like what most SEO services Sydney provider would tell you, when writing an SEO article, your primary consideration should be your audience and not the search engine bots. This means that your article should be rich in content and should flow smoothly. Having said that, your first step when writing an article would be to create an outline. As clichéd as it may sound, having an outline, no matter how informal, would give you direction when coming up with an article. It would also help keep you from jumping from one topic to another.
Once you have an outline of what you would like to discuss, you need to list down the different key phrases and keywords that you would use. Of course, this means that you should have previously checked which keywords and key phrases would suit your business. There are a number of free keyword tool online so this should not be a problem. You just need to make sure that you target keywords that offer low competition but carry with them high monthly search volume.
When writing your article, you have to make sure that you write it in your own words. Avoid lifting from other content as this can cause your site to be penalized; plus, it does not speak well of your business if you are caught plagiarizing someone else’s work. Most SEO services Sydney companies would also recommend running your article through a spell checker as well as through an anti-plagiarism tool. While the former can help ensure that you do not have misspellings, the latter can help take care of your articles uniqueness. Remember, when it comes to SEO articles, you are after two things – uniqueness and quality. Having said that, you also need to make sure that you do not overuse your keywords. If possible, keep its use to no more than 2% of the total article.
If you are already satisfied with your article, submit it to any of the respected article directories online. Now, this is where an SEO company could go wrong. While some would suggest submitting one article to various directories, this may prove to be a futile action. In order to best maximize content marketing, what you can do is submit the articles to one article directory each. That way, each entry is unique. Make sure that you include no more than two links per article. Once you have the article URL, spread the word around by bookmarking it online and sharing it via various social networking platforms.
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